I have been part of the advertising and services business now for more than 10 years. I started with a very small agency and later worked for some really large ones. Along the way there were some clients who would end up treating us like dirt(especially us suits). The agency hardly ever cared cos the big bad guys were the ones who’d bill a lot. Now which sensible agency head is going to say no to a client just because he is treating some lowly suit like a piece of %@#.
Now here is an agency with a difference Mothersofinvention. The about you page clearly outlines the kind of client/partner they would like to do business with. This requires some guts, but then Robert Rosenthal has it doesn’t he!